What Most Startups Got Wrong About Customer Discovery | Blog by Smart Targeting Roadmaps

Rethinking Customer Discovery: What Every Startup Company Should Know In This Article Customer discovery is one of the most important steps in building a successful startup company. It’s a key part of the Lean Startup approach — helping founders test ideas, reduce risk, and make smarter decisions before investing too much time or money. But […]

Why Startups Need a Marketing Strategy Early | Blog by Smart Targeting Roadmaps

Why Startups Need a Digital Marketing Strategy Earlier Than They Think! Launching a startup is an exciting journey, but many founders underestimate the importance of digital marketing in the early stages. Some assume that marketing is only necessary once they have a fully developed product or service. However, waiting too long can mean missed opportunities, […]